Posts Tagged: Social network


16
Aug 10

Does social media make us trust our friends less?

A report from Edelman suggests that the word-of-mouth generated from Facebook, Twitter and the like may not be as strong as marketers assume. I can’t tell you how many companies I’ve talked to that honestly believe they can grow sales by simply pushing their info out to Facebook and Twitter. Trust must be earned.

Build permission…build sales.

social media trust

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22
Jan 10

Experiment to Prove Reliability of Facebook & Twitter News

Five journalists will embark on a Real World like journey for five days in an old farmhouse in France. They will report the news to their respective agencies using only Facebook and Twitter as sources. No web surfing, tv, radio, phone or print information is allowed. They can only click on Facebook and Twitter links directing them to online sources.

“This experiment will enable us to take a hard look at all the myths that exist about Facebook and Twitter,” said Helene Jouan, a senior editor at France Inter.

Because of the viral nature of the social networks, Twitter and Facebook have proven to be catalysts to spread news quickly and effectively. They have also been known to spread rumors and falsehoods. I think it will be interesting to watch the continued shift away from mainstream media to social media for news. I stopped reading the newspaper and watching the nightly news about 5 years ago. DrudgeReport, Google News and local/industry specific websites are all I use.

What do you think?

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